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	<title>Invoice Place blog &#187; Small Business</title>
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	<link>http://www.invoiceplace.com/blog</link>
	<description>Invoice Place - The simple to use billing system for small business, home business, consultants, and freelancers.</description>
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		<title>Online invoicing with staff accounts</title>
		<link>http://www.invoiceplace.com/blog/2009/06/23/online-invoicing-with-staff-accounts/</link>
		<comments>http://www.invoiceplace.com/blog/2009/06/23/online-invoicing-with-staff-accounts/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 22:34:26 +0000</pubDate>
		<dc:creator>scottcarpenter</dc:creator>
				<category><![CDATA[Billing]]></category>
		<category><![CDATA[Invoiceplace]]></category>
		<category><![CDATA[Invoicing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Updates]]></category>
		<category><![CDATA[accounting]]></category>
		<category><![CDATA[accounts]]></category>
		<category><![CDATA[invoice]]></category>
		<category><![CDATA[staff]]></category>

		<guid isPermaLink="false">http://www.invoiceplace.com/blog/?p=587</guid>
		<description><![CDATA[Manage your invoicing and quotes for from any computer connected to the internet. Now your staff can have their own accounts with separate log-in details with an Invoiceplace Professional and Premium subscription. To create staff accounts click on the â€˜Templates / Settingsâ€™ tab, and select â€˜User Accountâ€™ from the â€˜Create New:â€™ drop down list. Your [...]]]></description>
			<content:encoded><![CDATA[<p>Manage your invoicing and quotes for from any computer connected to the internet. Now your staff can have their own accounts with separate log-in details with an <a title="Invoiceplace - Easy Invoicing And Quotes From Anywhere" href="http://www.invoiceplace.com" target="_blank">Invoiceplace</a> Professional and Premium <a title="Invoiceplace - Easy Invoicing And Quotes From Anywhere" href="http://www.invoiceplace.com/invoice/signup.jsp" target="_blank">subscription</a>.</p>
<p>To create staff accounts click on the â€˜Templates / Settingsâ€™ tab, and select â€˜User Accountâ€™ from the â€˜Create New:â€™ drop down list.</p>
<p><img class="alignnone size-medium wp-image-588" title="online invoicing staff accounts create new" src="http://www.invoiceplace.com/blog/wp-content/uploads/2009/06/online-invoicing-staff-accounts-create-new.jpg" alt="" width="829" height="351" /></p>
<p>Your staff member can have their own username and password.</p>
<p><img class="alignnone size-medium wp-image-589" title="online invoicing staff accounts enter details" src="http://www.invoiceplace.com/blog/wp-content/uploads/2009/06/online-invoicing-staff-accounts-enter-details.jpg" alt="" width="653" height="287" /></p>
<p>When your staff are out selling it is difficult to quickly get a picture of the state of your business.</p>
<p>Everyone either have copies of their own invoices and quotes which need to be sent in every so often. Alternatively you have one person who does all of the invoicing paperwork which creates a bottleneck when they get overloaded.</p>
<p>An easier solution is to use Invoiceplace. All your staff need is internet access and they can log-in from anywhere, create an invoice, email or print and they are done. There is no need to supply invoice templates, everything is available on-line and is always up to date.</p>
<p>Stop using a manual invoice template &#8211; upgrade to Invoiceplace for easy online invoicing!</p>
<p><em>Try Invoiceplace today &#8211; Easy Invoicing And Quotes From Anywhere. Sign up for free, click <a title="Try Invoiceplace today" href="https://www.invoiceplace.com/invoice/choosecountry.jsp" target="_blank">here</a> to start.</em></p>
<br/><a href="http://www.socialmarker.com/?link=http://www.invoiceplace.com/blog/2009/06/23/online-invoicing-with-staff-accounts/&title=Online+invoicing+with+staff+accounts&text=Manage+your+invoicing+and+quotes+for+from+any+computer+connected+to+the+internet.+Now+your+staff+can+have+their+own+accounts+with+separate+log-in+details+with+an+Invoiceplace+Professional+and+Premium...&tags=staff" target="_blank"><img src= "http://www.socialmarker.com/bookmark.gif" border="0" /></a><noscript><a href="http://www.socialmarker.com" >Social Bookmarking</a></noscript>]]></content:encoded>
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		<title>9 simple tips to grow your business</title>
		<link>http://www.invoiceplace.com/blog/2009/01/19/9-simple-tips-to-grow-your-business/</link>
		<comments>http://www.invoiceplace.com/blog/2009/01/19/9-simple-tips-to-grow-your-business/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 11:21:58 +0000</pubDate>
		<dc:creator>scottcarpenter</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://www.invoiceplace.com/blog/?p=493</guid>
		<description><![CDATA[Matt Freedman has published a list of 9 simple tips to grow your business &#8211; highly recommended reading! Social Bookmarking]]></description>
			<content:encoded><![CDATA[<p><a title="Matt Freeman" href="http://www.mattfreedman.com.au/blog/_WebPages/AboutMattFreedman.html" target="_blank">Matt Freedman</a> has <a title="9 simple tips to grow your business" href="http://www.mattfreedman.com.au/blog/_archives/2009/1/19/4062143.html" target="_blank">published</a> a list of 9 simple tips to grow your business &#8211; highly recommended reading!</p>
<br/><a href="http://www.socialmarker.com/?link=http://www.invoiceplace.com/blog/2009/01/19/9-simple-tips-to-grow-your-business/&title=9+simple+tips+to+grow+your+business&text=Matt+Freedman+has+published+a+list+of+9+simple+tips+to+grow+your+business+%26%238211%3B+highly+recommended+reading%21&tags=" target="_blank"><img src= "http://www.socialmarker.com/bookmark.gif" border="0" /></a><noscript><a href="http://www.socialmarker.com" >Social Bookmarking</a></noscript>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>End of Year Bookkeeping Checklist</title>
		<link>http://www.invoiceplace.com/blog/2008/12/14/end-of-year-bookkeeping-checklist/</link>
		<comments>http://www.invoiceplace.com/blog/2008/12/14/end-of-year-bookkeeping-checklist/#comments</comments>
		<pubDate>Sun, 14 Dec 2008 06:31:42 +0000</pubDate>
		<dc:creator>scottcarpenter</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[accounting]]></category>
		<category><![CDATA[bookkeeping]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[tax]]></category>

		<guid isPermaLink="false">http://www.invoiceplace.com/blog/?p=452</guid>
		<description><![CDATA[A very useful end of year bookkeeping checklist is available here (written for businesses in the United States). This is useful for both independant contractors and employees. Social Bookmarking]]></description>
			<content:encoded><![CDATA[<p>A very useful end of year bookkeeping checklist is available <a title="Keeping Nickels" href="http://keepingnickels.com/?p=303" target="_blank">here</a> (written for businesses in the United States). This is useful for both independant contractors and employees.</p>
<br/><a href="http://www.socialmarker.com/?link=http://www.invoiceplace.com/blog/2008/12/14/end-of-year-bookkeeping-checklist/&title=End+of+Year+Bookkeeping+Checklist&text=A+very+useful+end+of+year+bookkeeping+checklist+is+available+here+%28written+for+businesses+in+the+United+States%29.+This+is+useful+for+both+independant+contractors+and+employees.&tags=" target="_blank"><img src= "http://www.socialmarker.com/bookmark.gif" border="0" /></a><noscript><a href="http://www.socialmarker.com" >Social Bookmarking</a></noscript>]]></content:encoded>
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		<item>
		<title>Upgrade to paperless invoicing and accept credit card payments online</title>
		<link>http://www.invoiceplace.com/blog/2008/02/04/upgrade-to-paperless-invoicing-and-accept-credit-card-payments-online/</link>
		<comments>http://www.invoiceplace.com/blog/2008/02/04/upgrade-to-paperless-invoicing-and-accept-credit-card-payments-online/#comments</comments>
		<pubDate>Sun, 03 Feb 2008 20:10:30 +0000</pubDate>
		<dc:creator>scottcarpenter</dc:creator>
				<category><![CDATA[Australia]]></category>
		<category><![CDATA[Billing]]></category>
		<category><![CDATA[Invoiceplace]]></category>
		<category><![CDATA[Invoicing]]></category>
		<category><![CDATA[Paymate]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Updates]]></category>

		<guid isPermaLink="false">http://www.invoiceplace.com/blog/2008/02/04/upgrade-to-paperless-invoicing-and-accept-credit-card-payments-online/</guid>
		<description><![CDATA[Invoiceplace has partnered with Paymate (an Australian Made online payment service) to provide a safe, easy and efficient way to invoice your customers and receive credit card payments. Upgrade to a paperless invoicing system and donâ€™t waste time printing and posting your invoices or waiting in line at the bank. Use Invoiceplace to create an [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.paymate.com.au" target="_blank" title="Paymate: Australian online payment gateway, pay online, buy online"><img src="http://www.invoiceplace.com/blog/wp-content/uploads/2008/02/paymate_austmade_l.jpg" alt="Paymate: Australian online payment gateway, pay online, buy online" /></a></p>
<p><a href="http://www.invoiceplace.com" title="InvoicePlace - Easy Invoicing And Quotes From Anywhere" target="_blank"> Invoiceplace</a> has partnered with <a href="http://www.paymate.com.au/" title="Paymate: Australian online payment gateway, pay online, buy online" target="_blank">Paymate</a> (an <a href="http://www.australianmade.com.au" title="Australian Made" target="_blank">Australian Mad</a>e online payment service) to provide a safe, easy and efficient way to invoice your customers and receive credit card payments. Upgrade to a paperless invoicing system and donâ€™t waste time printing and posting your invoices or waiting in line at the bank.</p>
<p>Use Invoiceplace to create an invoice and email directly to your customer. Your customer simply clicks on a link in the invoice which directs them to the Paymate website to make a secure credit card payment â€“ and the money is deposited directly into your bank account.</p>
<p>There is no need to set-up a merchant bank account &#8211; use your existing Australian or New Zealand business bank account to create a seller account in order to receive credit card payments through Paymate.</p>
<p>Paymate seller accounts are available to Australian and New Zealand registered businesses. Receive payments from Visa and Mastercard credit cards in Australian Dollars, US Dollars, Euros, British Pounds or New Zealand Dollars.</p>
<p>You donâ€™t have to worry about receiving or storing credit card numbers. Paymate (an Australian financial services business, licensed with <a href="http://www.asic.gov.au/" title="ASIC" target="_blank">ASIC</a> (Licence No: 290582)) is responsible for processing the payment.</p>
<p>Take advantage of this exciting partnership by following these steps:</p>
<p><strong>1. <a href="http://www.paymate.com.au" title="Paymate: Australian online payment gateway, pay online, buy online" target="_blank">Register</a> for a free Paymate sellerâ€™s account (no set-up fees).</strong></p>
<p>There are no fees to pay to register.</p>
<p><a href="http://www.paymate.com.au" target="_blank" title="Paymate: Australian online payment gateway, pay online, buy online"><img src="http://www.invoiceplace.com/blog/wp-content/uploads/2008/02/paymate-website.gif" alt="Paymate: Australian online payment gateway, pay online, buy online" /></a></p>
<p><strong>2. <a href="https://www.invoiceplace.com/invoice/login.jsp" title="InvoicePlace - Easy Invoicing And Quotes From Anywhere" target="_blank">Login</a> to Invoiceplace, and enter your Paymate username for your sellerâ€™s account in your supplier details.</strong></p>
<p>The Paymate username is required so that your customer can make a payment through your Paymate account. Invoiceplace does not require or have access to your Paymate account.</p>
<p><img src="http://www.invoiceplace.com/blog/wp-content/uploads/2008/02/invoiceplace-paymate-integration-enter-paymate-username-in-invoice-supplier-details.gif" alt="Invoiceplace Paymate Integration Enter Paymate Username In Invoice Supplier Details" /></p>
<p><strong>3. Create an invoice and select â€˜Paymate (Credit Card)â€™ as a payment method.</strong></p>
<p>You can only choose Paymate as a payment method if you have entered a Paymate username in the supplier details. Only invoices created in Australian Dollars, US Dollars, Euros, British Pounds or New Zealand Dollars can use Paymate as a payment method.</p>
<p><img src="http://www.invoiceplace.com/blog/wp-content/uploads/2008/02/invoiceplace-paymate-integration-enter-paymate-select-invoice-payment-method.gif" alt="Invoiceplace Paymate Integration Enter Paymate Select Invoice Payment Method" /></p>
<p><strong>4. Save and email the invoice to your customer. </strong></p>
<p>Your customer opens the invoice and clicks on the â€˜pay nowâ€™ button. This button is displayed in the PDF and Word invoice formats.<br />
<img src="http://www.invoiceplace.com/blog/wp-content/uploads/2008/02/invoiceplace-paymate-integration-print-pdf-invoice.gif" alt="Invoiceplace Paymate Integration Print PDF invoice" /></p>
<p>Your customer is sent to the <a href="https://seal.verisign.com/splash?form_file=fdf/splash.fdf&amp;dn=www.paymate.com.au&amp;lang=en" title="Verisign Paymate certificate details" target="_blank">secure</a> Paymate express payment website to make an online credit card payment.</p>
<p><strong>5. Create a receipt in Invoiceplace after payment has been received in your bank account. </strong></p>
<p>Choose â€˜Paymate (Credit Card)â€™ as the payment method.</p>
<p><img src="http://www.invoiceplace.com/blog/wp-content/uploads/2008/02/invoiceplace-paymate-integration-create-receipt.gif" alt="Invoiceplace Paymate Integration Create Receipt" /></p>
<p><strong>6. Update your invoice templates and quote templates to include Paymate as a payment method.</strong></p>
<p><img src="http://www.invoiceplace.com/blog/wp-content/uploads/2008/02/invoiceplace-paymate-integration-show-invoice-template.gif" alt="Invoiceplace Paymate Integration Show Invoice Template" /></p>
<p>Edit an existing invoice template and click on the &#8216;Paymate (Credit Card)&#8217; payment method option.</p>
<p><img src="http://www.invoiceplace.com/blog/wp-content/uploads/2008/02/invoiceplace-paymate-integration-edit-invoice-template.gif" alt="Invoiceplace Paymate Integration Edit Invoice Template" /></p>
<p>For more information please visit <a href="http://www.paymate.com.au" title="Paymate: Australian online payment gateway, pay online, buy online" target="_blank">Paymate</a>, sign-up for a sellers account then update your Invoiceplace account so you can start accepting online credit card payments today!</p>
<p><em>Try Invoiceplace &#8211; Easy Invoicing And Quotes From Anywhere. No sign up required, click </em><a href="https://www.invoiceplace.com/invoice/choosecountry.jsp" title="Try Invoiceplace today" target="_blank"><font color="#587592"><em>here</em></font></a><em> to start.</em></p>
<br/><a href="http://www.socialmarker.com/?link=http://www.invoiceplace.com/blog/2008/02/04/upgrade-to-paperless-invoicing-and-accept-credit-card-payments-online/&title=Upgrade+to+paperless+invoicing+and+accept+credit+card+payments+online&text=++Invoiceplace+has+partnered+with+Paymate+%28an+Australian+Made+online+payment+service%29+to+provide+a+safe%2C+easy+and+efficient+way+to+invoice+your+customers+and+receive+credit+card+payments.&tags=your+customer%2C+payment+method%2C+new+zealand%2C+paymate%2C+payment%2C+account%2C+credit%2C+invoice" target="_blank"><img src= "http://www.socialmarker.com/bookmark.gif" border="0" /></a><noscript><a href="http://www.socialmarker.com" >Social Bookmarking</a></noscript>]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<title>Small Business, Big Opportunity Guide &#8211; free marketing and advertising book for Australian small businesses</title>
		<link>http://www.invoiceplace.com/blog/2007/10/02/small-business-big-opportunity-guide-free-marketing-and-advertising-book-for-australian-small-businesses/</link>
		<comments>http://www.invoiceplace.com/blog/2007/10/02/small-business-big-opportunity-guide-free-marketing-and-advertising-book-for-australian-small-businesses/#comments</comments>
		<pubDate>Tue, 02 Oct 2007 06:46:34 +0000</pubDate>
		<dc:creator>scottcarpenter</dc:creator>
				<category><![CDATA[Invoiceplace]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://www.invoiceplace.com/blog/2007/10/02/small-business-big-opportunity-guide-free-marketing-and-advertising-book-for-australian-small-businesses/</guid>
		<description><![CDATA[Sensis (which runs the Australian Yellow Pages, Whites Pages and the Trading post) has made available a free book to help Australian home and small businesses improve their sales and marketing titled Small Business, Big Opportunity. You can download this book for free, and even order a printed copy. There are 21 chapters in this [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Free marketing and advertising book" target="_blank" href="http://smallbusiness.sensis.com.au/The-Guide.html"><img id="image155" alt="Small business big opportunity free marketing advertising book for australian small businesses" src="http://www.invoiceplace.com/blog/wp-content/uploads/2007/10/small-business-big-opportunity-free-marketing-advertising-book-for-australian-small-businesses.gif" /></a></p>
<p><a title="Sensis" target="_blank" href="http://www.sensis.com.au/">Sensis</a> (which runs the Australian <a target="_blank" href="http://www.yellowpages.com.au">Yellow Pages</a>, <a target="_blank" href="http://www.whitepages.com.au">Whites Pages</a> and the <a target="_blank" href="http://www.tradingpost.com.au">Trading post</a>) has made available a free book to help Australian home and small businesses improve their sales and marketing titled <em><a title="Small Business, Big Opportunity" target="_blank" href="http://smallbusiness.sensis.com.au/The-Guide.html">Small Business, Big Opportunity</a>.</em></p>
<p>You can download this book for free, and even <a target="_blank" href="http://smallbusiness.sensis.com.au/Order-the-Guide.html?intref=guide">order a printed copy</a>.</p>
<p>There are <a title="Free marketing and advertising book" target="_blank" href="http://smallbusiness.sensis.com.au/The-Guide.html#ChapterSummaries">21 chapters</a> in this free marketing resource, and you can download individual chapters in <a target="_blank" href="http://www.foxitsoftware.com/pdf/rd_intro.php">PDF</a> format:</p>
<blockquote><p><span style="font-weight: bold">Chapter 1: Small Business in Australia</span><br />
There is nothing as rewarding as building your own business. Identify the big issues that affect your business and discover what type of business owner you really are.</p>
<p>* Home-based and medium sized business<br />
* Small business success<br />
* The real causes of business failure<br />
* Business owner types</p>
<p><span style="font-weight: bold">Chapter 2: The entrepreneurial approach</span><br />
It&#8217;s important to understand entrepreneurs are not born, they are made. Learn about the three steps of entrepreneurial business development, turning ideas into vision, the measurement of success and refining of the approach.<br />
Advertisement</p>
<p>* Entrepreneurial business development<br />
* Turning ideas into vision<br />
* Measuring marketing and advertising</p>
<p><span style="font-weight: bold">Chapter 3: Marketing to drive profits</span><br />
So what is marketing? Marketing should be tightly linked to sales and in small business this is absolutely vital. Learn the many methods of creating value for your customer and the benefits of advertising.</p>
<p>* The basics of marketing<br />
* How marketing affects sales value<br />
* Strategies for increasing sales value<br />
* Increasing prices<br />
* Why advertise?</p>
<p><span style="font-weight: bold">Chapter 4: Marketing systems</span><br />
A marketing strategy and good systems are imperative to making your business profitable. Here are some ideas to help you find and retain more of the right customers.</p>
<p>* The right systems for your business<br />
* A marketing systems checklist</p>
<p><span style="font-weight: bold">Chapter 5: How image and brand drive sales</span><br />
Every business needs a strong brand and image. First impressions count for a lot so find out here what you can do to promote your brand and get your customers talking about it.</p>
<p>* Where did branding come from?<br />
* What are image and brand all about?<br />
* Why do you need a brand and image?<br />
* Developing and promoting your brand</p>
<p><span style="font-weight: bold">Chapter 6: Developing your unique buying reason</span><br />
What is it about your business that appeals to the buyer? We need to stop asking &#8216;what is it?&#8217; and start asking &#8216;who is it for?&#8217; and &#8216;what do they want?&#8217; Learn to market from your customers&#8217; view.</p>
<p>* Defining your promise<br />
* Developing your Unique Buying Reason<br />
* Look at your business from a customer perspective<br />
* Positioning statements</p>
<p><span style="font-weight: bold">Chapter 7: Finding more of the right customers</span><br />
Do you know the profile of your ideal customer? Identify your target market, know your customer inside out and the low-cost ways to reach them.</p>
<p>* Target the right customer<br />
* Know your customer<br />
* Customer segmentation<br />
* Investment on new customers</p>
<p><span style="font-weight: bold">Chapter 8: Turning browsers into buyers</span><br />
Ever wondered how to turn those browsers into buyers? Find out the secrets to building rapport with your customers and ensure they&#8217;ll be satisfied with the service you provide.</p>
<p>* Stop selling<br />
* Why people do and don&#8217;t buy<br />
* Establishing trust<br />
* Turn browsers into buyers<br />
* Guarantees<br />
* Phone scripts</p>
<p><span style="font-weight: bold">Chapter 9: Winning the customer&#8217;s heart</span><br />
Win the hearts of your customers. Increasing sales to the people who are already your customers could be the key to bigger profits. We give you a simple formula to establish just how much you spend to serve your customers.</p>
<p>* Think like a premium brand<br />
* The value of a customer<br />
* Loyalty programs</p>
<p><span style="font-weight: bold">Chapter 10: Creating advertising that sells</span><br />
Read the rules for successful advertising. Use our practical points to write ads, slogans and use our design brief template to get your ads looking better than ever.</p>
<p>* Get the message right<br />
* Writing ads<br />
* Slogans<br />
* Graphic design tips and template</p>
<p><span style="font-weight: bold">Chapter 11: Making your message seen</span><br />
So what are the right media channels and more specifically advertising channels, for your business? From the internet to text messaging, we give you a heads-up on navigating this complex market.</p>
<p>* Using media channels<br />
* Navigating a complex market<br />
* Media planning template</p>
<p><span style="font-weight: bold">Chapter 12: Local area marketing</span><br />
Now it&#8217;s time to think local. Break your target market down even further and focus specifically on the best media channels you can use to spread the word amongst your local community.</p>
<p>* Community newspapers<br />
* Local search marketing<br />
* Outdoor signage<br />
* Local directories<br />
* Shopping dockets and word of mouth</p>
<p><span style="font-weight: bold">Chapter 13: Direct marketing</span><br />
Direct marketing &#8211; it&#8217;s important to get it right! Update your databases and read some simple ways to reach many customers with ease and creativity.</p>
<p>* Database management<br />
* Direct marketing tips<br />
* Telemarketing</p>
<p><span style="font-weight: bold">Chapter 14: Driving results with directory advertising</span><br />
Directory advertising is different. It&#8217;s the place we often turn to when we have already made a decision and we are ready to buy. We give you tips to design your directory ad for print and the internet.</p>
<p>* Buyers not browsers<br />
* Yellow and White Pages directories<br />
* Creating directory ads<br />
* Why should people buy from you?</p>
<p><span style="font-weight: bold">Chapter 15: Virtual profits &#8211; an overview of digital marketing</span><br />
Digital marketing is fast becoming a very popular mode of reaching customers. We tell you the important reasons why internet marketing should be on the small business marketing agenda. Pick up some web design strategies for your own site as well.</p>
<p>* Online growth<br />
* Why do people shop online?<br />
* Design a website<br />
* Email and viral marketing<br />
* Mobile marketing<br />
* Competitions<br />
* Voice broadcast<br />
* SMS</p>
<p><span style="font-weight: bold">Chapter 16: Search engine marketing</span><br />
Online search is a rapidly growing part of our culture. Protecting yourself and brand online is a must, so read here how search engines can work to your benefit. We also provide advice on how to engage a search expert.</p>
<p>* What is search engine marketing?<br />
* How search engines work?<br />
* Tips to successful search engine copywriting<br />
* Protect your brand online<br />
* Tips on engaging a search expert</p>
<p><span style="font-weight: bold">Chapter 17: Broadcast media</span><br />
Lights, camera, action! Make TV and radio work for you. We explain the benefits of advertising with both mediums and the ways to keep costs to a minimum.</p>
<p>* Free to air TV<br />
* Making a TV ad<br />
* Write a media brief<br />
* Make radio work</p>
<p><span style="font-weight: bold">Chapter 18: Print media</span><br />
We give you some advice for identifying which newspapers and magazines are best for you and how to get your ads placed in the best spots.</p>
<p>* Newspaper advertising- placement, features, colour<br />
* Magazines</p>
<p><span style="font-weight: bold">Chapter 19: Outdoor advertising</span><br />
Outdoor advertising options are growing. We look at the advantages of advertising in this medium and you can read the &#8216;do&#8217;s&#8217; and &#8216;don&#8217;ts&#8217; of designing outdoor ads.</p>
<p>* Does it work?<br />
* Advantages of outdoor<br />
* Design<br />
* Measurement and future enhancements<br />
* Advertising in non-traditional places</p>
<p><span style="font-weight: bold">Chapter 20: Public relations</span><br />
Cultivating relationships with external stakeholders can play an important role in your businesses success. Learn the best way to handle the media (radio, tv and print) and promote your business through conferences and events.</p>
<p>* Working with the media: newspapers, radio and TV<br />
* Media training<br />
* Writing an article or press release<br />
* Photos and events<br />
* Sponsorship<br />
* Agencies</p>
<p><span style="font-weight: bold">Chapter 21: The road ahead</span><br />
Two things should not be forgotten &#8211; people and technology. Learn why these are at the forefront of your business.</p>
<p>* People and technology</p></blockquote>
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